Ideas made visible.
Brand identity, restaurant campaigns, hospitality concepts, web design, and photography by Logan Pochatko. Explore the artwork, then discover the creative direction behind each project.
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Get the full story.
Each engagement begins with clarity: what the brand should mean, how it should feel, and what every expression needs to accomplish.
Eden Florida
A retail brand ecosystem—not just a dispensary. Identity, four-location experience, digital ordering, and campaign systems unite around a premium Florida point of view.
JING
Restaurant branding and campaign design across Las Vegas, Denver, Aspen, and Scottsdale, including luxury grand-opening visuals, food photography, and the Party After 9 nightlife series.
Oak View Group
Hospitality creative direction for Oak View Group: finished QSR branding kits, Banditos, Allegiant Stadium Steakhouse Concepts, Buffalo Club interiors and identity, and Formula 1 guest experiences.
Creative Design + Photography
A gallery-led body of work spanning portraiture, live performance, environmental photography, product storytelling, compositing, and campaign-ready visual worlds.
More brands.
Same standard.
Focused engagements spanning campaign platforms, identity systems, environmental design, digital experiences, and visual storytelling.
Packaging design / ApparelShango
Packaging, apparel, and retail creative. A look at the Shango identity across the objects people buy, wear, and encounter.
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Art direction / Print advertisingBay Law
Advertising and community campaign design for Bay Law Injury Attorneys, from editorial portraits to Bay Law Builds.
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Brand identity / Character directionHero Protects
A character-led identity brought together through a bold mark, an illustrated hero, and a welcoming digital presence.
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Information design / MappingMandalay Bay
Property maps and convention-floor diagrams designed to make a large hospitality destination easier to understand.
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Editorial design / Art directionVecala Spirits
Editorial design for Vecala Spirits, translating a broad spirits story into a connected sequence of magazine spreads.
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Creative direction / Brand systemsBRAND LTD
Selected agency experience connecting brand identity, campaigns, digital design, and community storytelling.
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Brand identity / Website designPoseidon Pools & Spas
Brand identity, apparel, campaign creative, and website presentation for Poseidon Pools & Spas.
Explore Poseidon →Different expressions.
One strong idea.
The work changes by audience, channel, and moment. The standard does not: make the brand clear, distinctive, and worth remembering.