← SELECTED WORKShango / Selected creative experience
A brand you can
hold in your hand.
Cannabis packaging design, apparel, and retail creative for Shango. A connected brand identity across the products people buy, the graphics they wear, and the spaces they encounter.
01 / Product family
Distinct products.
One visual language.
Social, Easy, and Se7ens use a shared teal palette with different patterns, finishes, and packaging forms.
02 / In the world
Beyond the shelf.
The identity extends into apparel, collaboration graphics, and large-format retail communication.
The project
Details that
work together.
Product architecture is visible in the details: the way a pattern wraps a pouch, the treatment of a label, and the consistency of the mark across a retail environment. This selection brings those applications together, from Social, Easy, and Se7ens packaging to collaboration graphics and billboard design.
For another side of the brand, explore the Shango strain poster series: expressive campaign artwork built through art direction, retouching, and compositing.
Selected design and creative-direction experience by Logan Pochatko across professional roles. Packaging and environmental images include presentation mockups.