Pochatko Media← SELECTED WORK

Poseidon / Selected creative experience

A backyard dream.
A complete identity.

Pool and spa branding for Poseidon Pools & Spas. A distinctive gold emblem and navy palette connect the logo, apparel, seasonal advertising, and website presentation around the promise of outdoor living.

Poseidon Pools and Spas identity presentation

01 / Brand in use

From mark
to everyday detail.

An ornamental gold symbol and deep navy palette connect the identity to apparel and printed touchpoints.

Poseidon / branded apparel mockup
Poseidon / branded apparel mockup
Poseidon / business card reverse
Poseidon / business card reverse
Poseidon / typography system
Poseidon / typography system
Poseidon / apparel guidelines
Poseidon / apparel guidelines

02 / Campaign + digital

Bring the experience
into view.

Seasonal campaign design and a website presentation carry the identity into customer-facing communication.

Poseidon / seasonal campaign creative
Poseidon / seasonal campaign creative
Poseidon / website presentation
Poseidon / website presentation

The project

Details that
work together.

Brand identityWebsite designCampaign creativeApparel

The identity uses a distinctive emblem, restrained color, and a flexible typographic system. Those choices connect practical brand applications with the aspirational imagery of outdoor living.

Selected design and creative-direction experience by Logan Pochatko. Campaign artwork and website mockups represent the work at the time of creation.