← Selected workJING
Restaurant branding, campaign art direction,
and digital experiences with after-dark energy.
Las Vegas / Scottsdale / Denver / Aspen
Make the menu
the main event.
From a ruby martini to a dramatic tomahawk, each composition gives the experience its own visual world.
Art direction that carries the mood beyond the dining room.
Bold flavors.
A fresh perspective.
A quieter expression of JING: rich color, tactile backgrounds, and food photography that lets every plate take the lead.
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Party After 9.
Fashion portraits, sculptural reflections, and a bold typographic signature. Eight expressions of JING after dark, connected by the venue’s unmistakable chandelier.
Explore the 8-piece series → Swipe or scroll · Tap to view full size
A-list energy.
Built to move.
Each promotion earns its own visual hook while preserving a shared level of polish. The result is a portfolio of distinct moments that still feels like one brand.
Halloween • Hero
Party Brunch
Nightlife
Big Game
Valentine's
Every week.
A new reason.
House music, wine nights, themed brunches, and game-day energy. A changing calendar with a recognizable signature—gold, depth, and the unmistakable JING chandelier.
Scroll to explore 7 campaigns → Tap artwork for the full gallery
From anticipation to open doors.
The Scottsdale launch unfolded as a sequence, not a single announcement: cinematic environment, teaser storytelling, a coordinated Grand Opening reveal, a confident “Now Open” transition, and new reasons to return.
The same system then expanded into lunch, cocktails, events, and seasonal programming—turning launch momentum into an operating creative cadence.
Keep luxury alive, not locked in place.
JING moves across Las Vegas, Scottsdale, Denver, and Aspen—markets with different rhythms, audiences, and occasions. The work needed to feel unmistakably connected without forcing every location into the same expression.
Pochatko Media built the connective tissue: a disciplined visual language with enough range for openings, weekly programming, destination events, seasonal campaigns, menus, photography, social, and web.
How the creative system evolved
Define the signature
Codify the typography, tone, image world, and visual restraint that make JING recognizable.
Connect the platforms
Design and develop JINGGROUP.com and JingRestaurant.com as complementary brand and location experiences.
Launch Scottsdale
Translate the established system into a full opening sequence—from environmental touchpoints to Grand Opening and always-on programming.
Give every week a reason
Create flexible campaign worlds for brunch, nightlife, dining moments, holidays, and partner activations.
Design around behavior
Use local-search and profile data to prioritize mobile discovery, menus, booking pathways, and event-led demand.
Brand story.
Location action.
Two complementary homepage experiences connect the organization and the restaurants: JINGGROUP.com frames the portfolio and point of view; JingRestaurant.com moves guests quickly from discovery to location, menu, and reservation.
Experiences with a point of view.
A portfolio-led homepage that gives the group a clear, elevated digital identity.
Find your JING.
A mobile-first guest journey designed around location discovery and decisive action.
Creative energy translated into measurable intent.
Event-led reporting showed engagement peaks around programmed moments including More Techno Less Drama, All White Party Brunch, and Latin Night—evidence that the promotional calendar and local-discovery experience were working together.
Source: JING Las Vegas Local SEO Analytics, November 2024–March 2025. Google Business Profile totals. Metrics are presented as a dated performance snapshot; event correlations are based on reported peak dates.