Photography / Art direction / Image making

Made to
make you look.

Portraits, live music, landscapes, and imagined worlds.
Photography and art direction by Logan Pochatko.

Prismatic portrait with layered red green and blue light
Creative portrait framed by sweeping orange flames

01 · People + Performance

Find the human signal.

Portrait and performance work lives in the fraction of a second when posture, light, and energy align. Some images are captured in motion; others are carefully directed and constructed. Both reveal character before they explain context.

Three band members photographed beneath a vivid blue sky
Environmental band portrait
Drummer performing under saturated green stage lighting
Live performance photography
Guitarist leaning into a live performance onstage
Live music photography
Portrait illuminated with layered red green and blue light
Moody seated editorial portrait of a man in a striped jacket
Man in a blue suit captured in motion against an urban structure

02 · Place + Scale

Let the environment speak.

Panoramic landscapes and architectural studies shift the pace. Wide fields of view preserve scale, while quieter frames isolate shape, texture, and rhythm.

Wide panoramic view of a trail through a sequoia forest
Vertical view looking up the trunk of a giant sequoia
Panoramic museum display featuring a large prehistoric skeleton
Angular exterior architecture of the Denver museum beneath a bright sky

03 · Campaign Worlds

Turn an image into a system.

The Shango strain poster series turns product stories into imagined worlds. Grape Valley Kush, Alien Banana Candy, and Frosted Donuts combine art direction, retouching, illustration, typography, and compositing into distinctive campaign artwork.

Alien Banana Candy campaign artwork with a product flower and floating banana pieces
Purple Grape Valley Kush poster with product flower and grape motifs
Cannabis flower isolated against a dark geometric product-art background
Colorful cannabis flower composite with geometric graphic elements
Frosted Donuts campaign artwork combining product flower and pastry imagery
Warm-toned Wookie Flower campaign artwork with a character silhouette
Stacked chocolate edible pieces photographed beside scattered cocoa
Dimensional XL letterform rising through clouds above a sunset landscape
Las Vegas storefront composite with fireworks and a bright green entry path

The Throughline

First, find the feeling.

Before a campaign has copy, it has a feeling. This collection traces Logan Pochatko’s image-making across artists, live performance, landscapes, product storytelling, and brand campaigns—balancing natural texture with constructed worlds, controlled light with kinetic moments, and visual clarity with spectacle.

Photography
Art Direction
Graphic Design
Retouching
Compositing
Campaign Systems

The Process

Capture is only one move.

01

Frame

Define the subject, audience, and single idea the image must communicate.

02

Capture

Direct light, perspective, performance, and raw material with the final composition in mind.

03

Construct

Retouch, composite, illustrate, and integrate typography into one cohesive visual world.

04

Deploy

Adapt the strongest idea across formats without flattening the energy that made it work.

One visual language. Many kinds of story.

Have a story that needs a stronger image?

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