← SELECTED WORKBay Law / Selected creative experience
A stronger voice.
A human story.
Law firm advertising and community campaign design for Bay Law Injury Attorneys. Editorial portraits, print ads, event banners, and Bay Law Builds postcards give the brand a confident, human voice.
01 / Print advertising
Make the story personal.
Portraits, archival imagery, and a direct typographic hierarchy give the firm’s advertising a recognizable human voice.
02 / Bay Law Builds
A cause with
a clear presence.
A coordinated family of event banners and postcards carries the Bay Law Builds message across formats.
The project
Details that
work together.
The visual approach pairs confident typography with people and purpose. The advertising focuses attention on the story, while the community materials use a navy-and-gold system that stays consistent from handout to event display.
Selected design and creative-direction work by Logan Pochatko across professional roles. Event display images are presentation mockups.